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If you've read Tutorials one and two you know how to format a letter and how to use the various parts. But that's not all of it. You now need to know how to construct the paragraphs that form the opening sentence, the body and the action ending. By the end of this short tutorial, you'll be ready to start creating top business letters following a simple formula. Here goes ... Why Do We Write Letters? Is this a dumb question? No way Jose! Let's do some revision to get us into a communication mindset before we jump head first into this tutorial. It will help us make sense of it. So, why do we write letters? To: That's it. In doing these things there are some different communication styles we follow to get the most out of our communication. For example, the most common letter types are:
Common to ALL Letters Every letter you write should have an opening sentence or paragraph that states why you are writing (but don't say, "I'm writing to say ...." as your recipient knows you have written), a body of one or more paragraphs where you expand on the reasons why you are writing, and usually (but not always), an action ending. The opening sentence or paragraph is required so your recipient knows immediately why you have written. The subject line, if appropriately created, will also help. When your Mother receives a letter from you she knows you are writing because you love her ... or perhaps want a loan (just kidding) and usually she is delighted to hear from you. The business people with whom you correspond, however, receive hundreds or thousands of letters and may never have heard of you or your firm before; if you are a client, they may not recall having done business with you and can't guess what you could possibly want. So tell them in one of a variety of ways: "Please consider my application for ...." Get the drift? State up front what it is you want. That way, the first person reading the letter can decide whether he/she or someone else needs to deal with it without reading the whole letter. It helps speed the process so you may get a reply sooner. If you are really on the ball, you will create for yourself a list of standard opening sentences you can use for different letters without having to rewrite them every time. You could place these in your letter template and simply delete the ones you don't want, or copy and paste from somewhere else. It saves time and reinventing every time you write. In the body of the letter, expand what you are writing about. Be Concise, Complete and Correct ... the Three Cs. Don't waffle. Use short sentences and get to the point. The best approach is to structure your letter around chronological order, a process, an event, or some other logical pattern. For example, a person complaining about a telephone bill might write a body like this: "My family was on holidays between 3 March and 3 June. During that time, our house was unoccupied and nobody had access to, or permission to use, our telephone. As we had not made any telephone calls during this period, I was astonished to receive your bill showing $129.75 owing."See what I mean? Develop your argument logically. It takes a little practice to become artful at letter writing. However, if you know the principles, it's much easier. If you have difficulty deciding how to craft your letter, try using an outlining method. Jot down the key points you want to make, like this: Phone bill too high Shuffle them around until they are in a logical order and then write a sentence for each. Last, but not least, let's look at action endings. Most times when you write you want something to happen. People often forget to use an action ending ... ask for what you want to happen in the last paragraph. These examples demonstrate this point: "As soon as I receive your completed application, I will be able to consider your request." Remember, this is the last thing your readers read. It needs to tell them what you want and what they need to do. As with the opening sentences template, you can write a list of standard action endings for use with various letters. Conclusion I hope this short series helps you produce top quality letters that make you and your organisation look highly professional. Because of the numerous requests I receive to help with letters, I may produce an ebook about good business communication in future as time permits. Watch this space. And last of all, don't take any notice of those purists who say that a paragraph cannot have only one sentence. What is the point of writing a two or three sentence paragraph if it isn't needed? Just tell them Robin has changed the rules and enjoy your letter writing. Copyright 2005 Robin Henry Robin Henry is an educator, human resources specialist and Internet marketer. He helps small to middle-sized businesses and individuals improve performance by accessing smart technology and processes and personal development. He runs his business Desert Wave Enterprises from Alice Springs, Central Australia and can be found at http://www.dwave.com.au or http://www.winagovtjob.com See Also: Purchase Order Financing Overview Should You Use a Lease/Purchase (Rent to Own) Approach to Sell or Rent Your Home? Rent To Own Homes Explained Creative Ways to Finance a Business Purchase |
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